Top 12 NZ Retailers for Your Handheld VHF Radio in 2025

Choosing the right handheld VHF radio is critical for reliable communication across New Zealand's diverse environments, from demanding marine conditions to remote worksites. Sourcing a device that is not only effective but also legally compliant for use in NZ can be a challenge. The market is filled with options, but navigating different retailers to find the best fit for your specific needs, whether for commercial operations or weekend adventures, requires time and research.

This guide streamlines that process. We have compiled a comprehensive list of the top retailers in New Zealand where you can confidently purchase a high-quality handheld VHF radio. We cut through the noise to focus on what matters: which suppliers offer the best product ranges, specialised advice, and value for money. Each entry provides a clear overview of the retailer, detailing their strengths and ideal customer, complete with direct links to their websites to simplify your purchasing journey.

Instead of spending hours searching, use this resource to quickly identify the most suitable supplier for your requirements. Whether you are a commercial fishing operator, a roading contractor, or a 4WD enthusiast, this list will help you find a reliable communication solution that meets both your operational demands and New Zealand's regulatory standards. Let's find the perfect device for you.

1. Land + Sea Adventurers

Best For: Adventurers and Professionals Needing Reliable, Dual-Environment Radios with Expert Local Support.

Land + Sea Adventurers, a specialised collection from Mobile Systems, stands out as a premier resource for anyone in New Zealand seeking a high-quality handheld VHF radio. This platform expertly curates devices from world-leading brands like GME and Icom, focusing on products specifically chosen for their resilience and performance in both marine and terrestrial environments. This dual-purpose specialisation makes it an indispensable hub for users who transition between open water and rugged landscapes, from maritime operators and 4WD enthusiasts to roading contractors and tourism operators.

What truly distinguishes this platform is the robust, localised support network provided by its parent company, Mobile Systems Limited. This isn't just an online storefront; it's a comprehensive service solution. Customers gain access to professional advice, installation, repairs, and crucial radio licensing and programming assistance, ensuring every device is perfectly configured for its intended use and compliant with New Zealand regulations. This level of expert backing provides significant peace of mind, guaranteeing your communication equipment is not only top-tier but also fully optimised and supported locally.

Key Strengths and Features

• Curated Product Selection: The collection features a focused range of handheld radios known for their durability, clear audio, and reliable performance. This eliminates guesswork for buyers, as every product has been vetted for New Zealand's demanding conditions.
• Expert Backing and Support: Leveraging Mobile Systems' expertise, customers benefit from end-to-end service. This includes nationwide delivery, professional programming for private channels, and ongoing technical support, a critical advantage over generic retailers.
• Dual-Environment Focus: A standout feature is the emphasis on devices that function seamlessly on both land and sea. This is ideal for users like fishing charter operators who also guide land-based tours, or for 4WD clubs whose adventures span coastlines and inland tracks.

Practical Considerations

While the product selection is top-notch, it is highly specialised. Users looking for a broad array of general electronics will need to look elsewhere. The professional-grade nature of the equipment means new users may need to familiarise themselves with VHF operation, but the available expert guidance can significantly shorten this learning curve. Pricing is competitive for the quality, with transparent nationwide delivery costs outlined at checkout.

Website: Land + Sea Adventurers by Mobile Systems

2. Marine Deals

For Kiwi boaties and marine professionals, Marine Deals is a go-to online retailer for a reason. This New Zealand-based platform specialises in all things marine, offering an extensive selection of handheld VHF radio units from top-tier, NZ-compliant brands like Icom, GME, and Uniden. Its major advantage is combining a comprehensive range with genuinely competitive pricing, often running sales and discounts that are hard to beat locally.

The website is well-organised, allowing you to easily filter and compare different handheld VHF radio models based on brand, price, and features. Product pages provide detailed specifications, which is crucial for making an informed decision, whether you’re a commercial fisherman, a weekend adventurer, or part of a port logistics team.

User Experience & Key Features

Navigating Marine Deals is straightforward. The clear categorisation and robust search function simplify the process of finding the right radio for your specific needs. Fast, reliable shipping across New Zealand means you won't be waiting long to get your new gear on the water.

• Pros: Excellent product range, competitive local pricing, and fast NZ-wide shipping.
• Cons: Limited physical store presence for those who prefer to see products in person.
• Best For: Buyers in New Zealand seeking a wide selection and great value.

Website: https://www.marine-deals.co.nz/marine-electronics/handheld-vhf-radios/vhf-radios-handheld

3. Sea Marine

Based in Whakatane, Sea Marine is a specialised retailer that brings a personal touch to the marine electronics market. They offer a curated selection of handheld VHF radio units from respected, NZ-compliant brands like GME, Icom, and Uniden. The key differentiator for Sea Marine is its focus on expert advice; if you’re unsure which device suits your needs, their team provides knowledgeable, one-on-one support to guide your purchase. This makes it an ideal choice for those who value personalised service alongside competitive product offerings.

The website is clean and user-friendly, presenting its products with clear pricing and essential specifications. Nationwide delivery ensures that even if you're not near their physical store, you can still benefit from their expertise and product range. Understanding the correct VHF marine radio frequencies is crucial for safe operation, and a reliable supplier like Sea Marine ensures you get a compliant and capable handheld VHF radio.

User Experience & Key Features

Navigating Sea Marine's online store is a simple process, with categories that are easy to browse. The real value comes from their customer support, which is readily available to answer technical questions and provide recommendations. This level of service is a significant advantage for both new and experienced marine enthusiasts.

• Pros: Specialised marine product focus, personalised customer support, and NZ-wide shipping.
• Cons: The physical store is limited to Whakatane, which may not suit those wanting to inspect products firsthand elsewhere.
• Best For: Buyers who appreciate expert advice and personalised service when purchasing marine electronics.

Website: https://www.seamarine.co.nz/category/electronics/vhf-handhelds/

4. Smart Marine

As a long-standing and reputable name in the New Zealand marine industry, Smart Marine offers a dependable and well-rounded shopping experience. It caters to a wide audience, from commercial operators to recreational boaties, by providing a solid selection of NZ-compliant handheld VHF radio units from trusted brands. Its key strength lies in its hybrid retail model, combining accessible online shopping with the benefit of multiple physical store locations across the country.

This dual approach allows customers to browse online and then visit a store to get a feel for a device or seek expert advice from knowledgeable staff. Product pages on the website are clear, providing the necessary specifications to compare different handheld VHF radio models. Regular promotions and sales events make it a competitive option for those looking for quality gear at a fair price.

User Experience & Key Features

Navigating the Smart Marine website is intuitive, with dedicated categories that make finding your ideal handheld VHF radio simple. The combination of online convenience and in-person expertise sets it apart, offering a level of service that pure online retailers cannot match. This is particularly valuable for those new to marine electronics or anyone needing specific advice for their use case, whether for port logistics or weekend fishing trips.

• Pros: Established reputation, expert staff knowledge, and convenient shopping options with both online and physical stores.
• Cons: Some popular items may have limited stock at times due to high demand.
• Best For: Buyers who value both online convenience and the option of in-person expert advice.

Website: https://www.smartmarine.co.nz/products/category/164/vhf-radios-handheld

5. Burnsco

Burnsco is a cornerstone of the New Zealand marine and outdoor retail scene, making it a reliable source for purchasing a new handheld VHF radio. With a presence both online and through an extensive network of physical stores, Burnsco offers a unique blend of convenience and hands-on expertise. They stock a solid range of NZ-compliant handheld units from trusted brands, ensuring boaties get equipment that meets local standards.

What sets Burnsco apart is its physical footprint. Being able to walk into a store, handle a radio, and speak directly with knowledgeable staff is invaluable for many buyers. This is especially true for those who are new to boating or need specific advice on features. Their "Boating Club" loyalty programme also provides members with frequent discounts and special offers, adding extra value for regular customers.

User Experience & Key Features

The Burnsco website is straightforward, offering clear categories and a simple checkout process, including a click-and-collect option for added convenience. While you can find all the necessary specifications online, the real advantage lies in their in-store service. For those needing guidance, choosing the right two-way radio often comes down to expert advice, which Burnsco provides.

• Pros: Extensive physical store network, access to in-person expert advice, and a rewarding loyalty programme.
• Cons: Prices can sometimes be higher than online-only competitors.
• Best For: Buyers who value in-person service and expert guidance before making a purchase.

Website: https://www.burnsco.co.nz/shop/boating/electronics/vhf-radios/handheld-vhf-radios

6. MarineWorx

MarineWorx is a specialist retailer focusing on high-quality marine electronics, making it a strong choice for buyers who value expert guidance. While they offer a broad range of products, their curated selection of handheld VHF radio units is particularly notable for its focus on proven, NZ-compliant brands. This platform distinguishes itself not just by its product catalogue, but by the technical support and detailed advice available to customers.

This is the ideal online shop for a commercial operator or a serious recreational boatie who wants to ensure they are purchasing the right equipment for their specific maritime needs. Product pages are rich with specifications, and the responsive customer service team can provide clarity on complex features, helping you make a well-informed decision for your handheld VHF radio purchase.

User Experience & Key Features

The website is clean and professional, prioritising function over flashiness. This straightforward design makes it easy to navigate directly to the handheld VHF radio category and compare models from trusted manufacturers. Their emphasis on quality and support provides peace of mind, especially when investing in critical safety gear.

• Pros: Specialist expertise in marine communications, curated high-quality product range, and very helpful customer support.
• Cons: Limited physical store presence for in-person shopping.
• Best For: Buyers who need technical advice and want to invest in a reliable, quality handheld VHF radio.

Website: https://www.marineworx.co.nz/collections/handheld-vhf-radios

7. Icom New Zealand

For those who want information straight from the source, the Icom New Zealand website is an indispensable resource. As the official online presence for the globally respected manufacturer, it serves as an authoritative hub for their complete range of NZ-compliant handheld VHF radio models. While you cannot purchase directly from the site, its primary value lies in providing the most accurate and up-to-date product specifications, features, and official documentation.

The platform is designed to help you research and select the ideal Icom handheld VHF radio before you buy. Users can delve into detailed product pages, compare different units, and access crucial support materials like user manuals and service information. Its integrated dealer locator is a key feature, guiding you to authorised local retailers where you can make a purchase with confidence, ensuring you receive genuine products and a valid New Zealand warranty.

User Experience & Key Features

Navigating the Icom NZ site is a clean and professional experience, focusing purely on information delivery. The layout is logical, with clear categories for marine radios, making it simple to find what you are looking for. For anyone considering an Icom device, this should be the first port of call for research.

• Pros: Authoritative manufacturer information, access to the latest models, and official warranty and support details.
• Cons: No direct online sales; purchases must be made through an authorised dealer network.
• Best For: Buyers who prioritise detailed research and want official product information before purchasing from a retailer.

Website: https://www.icom.co.nz/marine-radios

8. GME New Zealand

For those who want to go straight to the source, the GME New Zealand website is an authoritative resource. As a leading manufacturer of radio communication equipment, GME provides the most detailed and accurate information on its extensive range of handheld VHF radio models. This platform isn't for direct purchasing but serves as an official information hub, outlining the specifications, features, and NZ compliance of each product.

The primary advantage here is trust and comprehensiveness. Users can explore the entire GME marine catalogue, from basic units for recreational boaties to advanced models for commercial operations. The site provides in-depth product manuals, brochures, and warranty details, ensuring you have all the manufacturer-backed information before committing to a purchase through one of their authorised dealers.

User Experience & Key Features

The GME website is clean, professional, and easy to navigate. Its main purpose is to inform, and it does so effectively with clear product categories and direct access to support documentation. A key feature is the dealer locator, which helps you find a local, trusted retailer for purchasing and after-sales service.

• Pros: Official manufacturer information, access to the full product range and documentation, and directs you to authorised local dealers.
• Cons: No direct online sales; you are redirected to a third-party retailer for purchase.
• Best For: Buyers who have decided on a GME product and want official specifications or to find a certified local supplier.

Website: https://www.gme.net.au/nz/marine-products

9. Trade Me

As New Zealand's largest online marketplace, Trade Me offers a unique avenue for sourcing a handheld VHF radio. It’s a dynamic platform where you can find a mix of brand-new units from retailers and second-hand devices from private sellers. This variety makes it an excellent option for those on a tighter budget or anyone looking for a specific older model that might no longer be available in traditional stores. The key advantage here is the potential to snag a real bargain through its auction-style listings.

The platform allows you to connect directly with local sellers, whether they're a business or an individual boatie upgrading their gear. When browsing, it's crucial to check seller ratings and read descriptions carefully, especially for used items, to ensure the radio is NZ-compliant and in good working order. Both "Buy Now" and auction options provide flexibility for purchasing.

User Experience & Key Features

Navigating Trade Me is generally straightforward, with a powerful search bar that lets you pinpoint listings for handheld VHF radios quickly. The user review and seller rating system is a vital feature, providing transparency and helping you gauge the reliability of a seller before committing. Secure payment options offer a layer of protection for transactions.

• Pros: Potential for great deals on new and used radios, direct access to local sellers, and flexible purchasing options.
• Cons: The condition and reliability of used items can vary greatly, and warranties are often limited or non-existent.
• Best For: Bargain hunters and buyers looking for used or specific models from a wide range of sellers across New Zealand.

Website: https://www.trademe.co.nz/Browse/SearchResults.aspx?searchString=handheld+vhf+radio

10. Jaycar Electronics

Jaycar Electronics is a well-known name for tinkerers and tech enthusiasts across New Zealand, but it also serves as a practical stop for those needing a reliable handheld VHF radio. While not a marine specialist like some others on this list, its strength lies in accessibility, with a strong network of physical stores nationwide alongside a functional online shop. This makes it an excellent option if you need to purchase a radio quickly or prefer to handle a product before buying.

The selection of marine-specific handheld VHF radio units is more curated than extensive, focusing on reliable, NZ-compliant brands like Uniden. The real advantage is the convenience and the ability to bundle your purchase with other electronic essentials, from batteries and chargers to antennas and cabling, all in one transaction. Their staff often have a good level of technical knowledge, which can be helpful for general electronic queries.

User Experience & Key Features

Navigating Jaycar’s website or in-store aisles is straightforward, though you'll be sifting through a vast range of general electronics. For those needing a basic, dependable handheld VHF radio without the overwhelming choice of a specialist retailer, Jaycar offers a no-fuss solution with the bonus of immediate, local availability.

• Pros: Widespread physical store presence, accessible technical support, and the convenience of a one-stop electronics shop.
• Cons: Limited selection of specialised marine radio models compared to dedicated marine retailers.
• Best For: Buyers who value in-person service and need a radio alongside other electronic components.

Website: https://www.jaycar.co.nz/search?text=handheld+vhf+radio

11. Boating & Outdoors

Boating & Outdoors operates as a unique network of independent, locally owned marine retailers across New Zealand. Instead of being a single online store, it serves as a portal to these specialised shops, offering a solid range of handheld VHF radio units alongside personalised, expert advice. Its key advantage lies in combining the convenience of an online catalogue with the trusted service and local knowledge you only get from supporting a community business. This model is perfect for those who value hands-on guidance from seasoned marine professionals.

The website acts primarily as a store locator and product showcase. You can browse various handheld VHF radio options, but the final purchase and specifics like pricing and shipping are handled by the individual member stores. This means you can find the right gear online and then connect with a local expert who understands the unique marine conditions of your area.

User Experience & Key Features

Navigating the site helps you locate your nearest retailer and see what products they generally stock. The real value comes from the in-store experience, where you can discuss your needs directly with staff. This direct interaction ensures you walk away with a NZ-compliant handheld VHF radio that's perfectly suited for your vessel, whether you're a weekend angler or a commercial operator.

• Pros: Personalised customer service, supports local retailers, and provides access to expert advice.
• Cons: Online purchasing options and pricing can vary significantly between individual stores.
• Best For: Buyers who prefer face-to-face advice and want to support local NZ businesses.

Website: https://www.boatingandoutdoors.co.nz/store-locator/

12. The Warehouse

While not a marine specialist, The Warehouse serves as a surprisingly convenient option for casual boaties or those needing a basic, budget-friendly handheld VHF radio. As one of New Zealand’s largest retailers, its key advantage is accessibility, with numerous physical stores and a robust online platform offering click-and-collect or delivery. The selection is limited but typically includes entry-level, NZ-compliant models perfect for inshore recreational use.

This platform is ideal for buyers who prioritise competitive pricing and the convenience of picking up a radio alongside other general goods. Frequent sales and a straightforward returns policy add to the appeal for those who aren't seeking highly specialised marine equipment but still require a reliable communication device for safety on the water.

User Experience & Key Features

Navigating The Warehouse’s website is simple, though finding a handheld VHF radio requires using the search bar as there isn't a dedicated marine electronics category. The main draw is the blend of online and physical retail, allowing you to purchase from anywhere in New Zealand with confidence.

• Pros: Highly competitive pricing, convenient click-and-collect options, and an easy returns process.
• Cons: Very limited selection of specialised marine radios and minimal expert staff advice available.
• Best For: Casual or budget-conscious NZ buyers needing a basic radio with maximum convenience.

Website: https://www.thewarehouse.co.nz/search?q=handheld+vhf+radio

Handheld VHF Radio: Top 12 Retailer Comparison

Making Your Final Choice for Reliable Communication

Navigating the landscape of handheld VHF radio suppliers in New Zealand can seem complex, but as this guide has demonstrated, you have a wealth of excellent options at your fingertips. From dedicated marine specialists like Marine Deals and Burnsco to broad-spectrum electronics retailers such as Jaycar, the right supplier is out there to match your specific requirements. We've analysed everything from the professional-grade offerings at Icom and GME New Zealand to the diverse, accessible ranges found at Boating & Outdoors and even The Warehouse.

The core takeaway is that your choice should be driven by a clear understanding of your intended use. A commercial fishing operator has vastly different needs than a weekend tramper or a 4WD enthusiast exploring the back country. Consider the environment you'll be operating in. Will your device be subjected to saltwater spray, heavy rain, or rough handling on a construction site? This will dictate the necessary IP rating for water and dust proofing, as well as the durability you should demand.

Key Factors to Guide Your Decision

Before you finalise your purchase, synthesise the information from this article by weighing these critical factors:

• Primary Use-Case: Are you primarily on the water, on land, or both? This determines whether you need a marine-only VHF, a land-mobile radio (LMR), or a dual-band unit that can do both.
• Warranty and Support: Purchasing from a local NZ supplier like MarineWorx or a direct distributor like Icom New Zealand often means better access to local support, servicing, and straightforward warranty claims.
• Feature Set vs. Simplicity: Do you need advanced features like DSC, GPS, and float-and-flash capabilities, or is a simple, rugged, and reliable push-to-talk device more appropriate for your team or activity?
• Battery Life: Assess the stated battery life against real-world use. Consider if you need options for AA battery packs or 12V charging for extended trips away from a power source.

Making the right choice in a handheld VHF radio is a significant investment in your safety and operational efficiency. For many outdoor adventurers, this radio is just one part of a larger safety toolkit. When preparing for any outdoor excursion, understanding all the essential camping gear you'll need is crucial for a safe and enjoyable experience. A reliable radio, a well-stocked first-aid kit, and proper shelter all work together to protect you from the elements.

Ultimately, the best handheld VHF radio is the one that you can depend on when it matters most. By carefully evaluating the suppliers and models we’ve detailed, you can confidently select a device that provides clear, reliable communication, ensuring you stay connected and safe on every adventure, project, or voyage.

For expert advice and a curated selection of industry-leading communication tools, talk to the team at Mobile Systems Limited. They specialise in providing robust, reliable two-way radio solutions tailored to New Zealand’s unique commercial and recreational environments. Find your perfect handheld VHF radio and ensure your team is always connected by visiting Mobile Systems Limited.